Get Insights After your data has been cleaned, structured, and integrated properly by our data scientists, we can help you leverage your customer data by performing thoughtful segmentation analysis to determine which customers to target with specific products / services through the right channels. Our data scientists will perform advanced analytics to determine algorithms that segment your customers based on historical trends and predicted future trends. This method allows us to recommend the most efficient and effective communications strategy.
Cross Selling Analytics Our market basket and cross selling analytics techniques will help you identify what your customers are purchasing, what combinations they're purchasing, and what products / services they're purchasing within a certain timeframe after purchasing a given product / service. This type of trend analysis will help you segment your customers and customize your message to them, increasing the odds that they'll respond to your marketing campaign.
Reporting We have powerful software to monitor and track an integrated marketing campaign utilizing various channels. We know that you need to understand the impact of your marketing campaign on your top line revenues. To show you the value we are helping you create, we provide integrated reports to ensure you understand how each channel of your marketing campaign is performing.
Through the use of QR codes, PURLs / GURLs, and other methods to encourage your customers to engage with your business, we can track customer engagement through traditionally difficult-to-measure channels such as direct mail.