Data Integration and Management We understand that this is one of the most important pieces of information to your business and have options to help extract only the pieces of your database that we need to perform targeted customer analytics. This "warehousing" of your data allows you to keep control of the source database.
We can use all of (or only a targeted portion of) your existing customer data or provide access to our own to help you construct workable and highly targeted direct marketing campaigns that reach the decision makers ready to buy your product or service. By routinely performing the ETL process and "warehousing" targeted data chunks on our servers, our team of data scientists can perform customer analytics much quicker and easier, allowing you to make faster business and marketing communications decisions. We’re able to build databases from your existing customer data according to the frequency that best serves your needs. We also deliver data for your marketing campaigns based on a number of relevant criteria. We study factors and statistical data to determine the most valuable core audience for your marketing efforts. Some major factors include the following:
Recent purchases in your product field
Lifetime value of purchases
Intelligent Database Learning While your campaigns are running, we can update your database with the engagement data as customers open emails, scan QR codes, visit PURLs / GURLs, and more. Updating your database with this type of data can further enhance our analytics process and make future marketing communications campaigns more effective and efficient.
Data Security Our cyber and physical security protocols are SSAE 16 SOC-2 compliant (certification pending) and ensure your data is completely secure. We have clients in industries such as financial services and healthcare, where data security is of the utmost importance.