Why is an effective email marketing strategy so important? An email marketing strategy is part of your overall marketing strategy and business plan. It helps you market your products and services with the use of the email channel with the best chances for making a profit and reaching your goals.
An effective email marketing strategy transforms ideas into actions. We help you define your email marketing strategy, then create either a standalone email campaign or one that's part of an integrated marketing communications strategy.
benefits of email marketing
Global Demographics The nature of the Internet and of email means a marketing campaign reaches as far as an advertiser wants. Identify whom you want to reach and where that target is located. Once you develop the structure and content of your marketing campaign, send targeted emails promoting the greatest positive responses. Without standard postal and other mailing constraints, your company’s reach is bounded only by your ability to conceive appropriate targets.
Immediacy Email marketing is not restricted by traditional time restrictions. Whereas direct mail campaigns rely upon using snail mail, email promotions, says Email Marketing Reports, generate immediate responses. In the time it takes an email to arrive and for a reader to consume the information, you have increased awareness, paved the way for more information and promoted your brand. Send a newsletter, for instance, offering discounts for travel packages. Include a link to your travel site. Customers can instantly respond by requesting more information or by booking a package.
Interactive Using email marketing engages readers. Email marketing campaigns are interactive. Include graphics, Flash and surveys, for example, to bring potential clients into an experience with your company and its product. According to Self SEO, when an email marketing recipient clicks on a video or answers quiz questions, you create interest and command attention. Add opt-in or opt-out opportunities for increased interaction.
Numbers Using email to conduct a marketing campaign allows access to greater numbers of possible customers. Building a marketing platform within an email client, such as Outlook, makes large and growing contact lists possible. Give recipients incentive to spread the word and your campaigns become viral, spreading from your original contacts into new territory.