The new generations of home buyers are very different than the old. They have a huge amount of home listing information available with a few clicks, and they are most responsive to personalized messaging. Your marketing has to compete with a multitude of online sources and craft the right messages for each potential buyer.
Automate your Direct Mail and Digital Campaigns Even today, most of a real estate agent's business comes from referral and word-of-mouth, but this makes it hard to guarantee a steady stream of leads and track your ROI on your marketing efforts. We can automate your outreach campaigns via our platform that integrates direct mail, email, SMS, PURLs, GURLs, and more in a data-driven, cross-channel strategy. You'll be able to track exactly what you're spending on your campaign, how much exposure your listings are getting, and how effective your conversion into actual sales is. We offer survey capabilities as well, so you can know what you're doing right, and wrong, with your current buyers, and what future buyers are looking for. What we mean by a data-driven strategy is that we help you segment your data and personalize your outgoing messages to potential buyers, maximizing the chance that any given recipient will be your next home buyer.